YouTube Acquired Streaming Rights to the NFL Sunday Ticket for Years to Come

YouTube TV has just taken a major step in the streaming wars, announcing a multi-year agreement with the National Football League to broadcast NFL Sunday Ticket games starting with the 2023 season. The agreement will provide fans with access to Sunday Ticket through a YouTube Primetime Channels package or as an à la carte add-on to their existing YouTube TV subscription.

The deal is a major coup for YouTube, which is looking to rival traditional cable and satellite providers. The Wall Street Journal has reported that the agreement could be worth around $2 billion per season. This means football fans will soon be able to watch the bulk of Sunday afternoon regular season out-of-market games through this channel. Unfortunately, this will not include local games. YouTube is yet to announce further details of the programming lineup, but it has suggested that there will be more features and functionality available ahead of the start of the next NFL season.

The deal is also a major boost for the NFL, which has been struggling in recent years with declining viewership. The agreement with YouTube ensures that the NFL will continue to be a major player in the streaming space, and it also gives the league a platform to reach a new and potentially larger audience.

YouTube TV has been one of the fastest-growing streaming services, recently surpassing 5 million subscribers overall. This includes customers on the paid tiers and the limited-period free trial. With the addition of NFL games, YouTube TV is expected to draw in more subscribers and become more competitive with traditional cable and satellite providers.

Furthermore, YouTube TV viewers will be able to watch their favorite NFL games on any device they want, such as smartphones, tablets, PCs, or smart TVs. This will make it easier for viewers to watch games from anywhere and make it more convenient for those who are always on the go.

The agreement is expected to have an impact on the sports streaming market as a whole, with other streaming providers likely to make their own moves to secure rights to sports broadcasts. This could potentially lead to greater competition and lower prices for consumers.

Conclusion

Google’s new deal with the National Football League is set to revolutionize the way viewers watch NFL games. With the ability to access Sunday Ticket on YouTube TV, viewers can now enjoy the best of NFL Sunday Ticket games without having to worry about missing out on local games. Furthermore, viewers can watch their favorite NFL games from anywhere with any device they want, making it more convenient and accessible than ever before.