Roblox Corp Has Outshined Activision-Blizzard

The popular Lego-like game/social platform has beaten Activision-Blizzard on the stock market. The gap between them is almost $10 billion.

Recently, Roblox has gone through a bit of rebranding. As the target audience of the game is maturing, Roblox wants to stay relevant and deliver a more complex type of content, a bit resembling the Sims.

Now, players will be able to create their more realistic and detailed personas, have a rich collection of outfits and interact socially with each other.

The new content seems to attract more and more interest from the players. And the market value of Roblox Corporation is solid proof: the company’s market cap has reached a $62 billion mark, showing an explosive 40% growth.

This helped Roblox beat Activision-Blizzard. The latter has gone through a pretty dark period with numerous issues. First, WoW popularity seems to decline — it lost almost half of its players over the last 4 years.

Second, the famous scandal broke at the Blizzard’s headquarters, involving sexual harassment allegations.

Another signature product — Overwatch — is losing the fan base as well.  As a chart with the Twitch viewership shows, Overwatch’s streaming peak was in 2019, and now it’s drastically low. What makes the situation even worse, Blizzard has no definite date to release the sequel.

As a result, the home of Warcraft saw a major dip in market capitalization, allowing Roblox to become the most valuable gaming company.

One of the competitive edges of Roblox is that it’s universal. You can have a weak office-type PC or an old phone, but there’s a big chance Roblox will still work on your gizmo.

Another great thing about the game is that players can design their own mini-games, using the Roblox Studio.

It looks like Roblox has transitioned from a meme game into a force o be reckoned with. What do you enjoy about Roblox the most? Let us know in the comments!