It became known that Microsoft will soon open the Xbox mobile application store where users will be able to directly download and install various applications. The company also mentioned the intention to make this store one of the most progressive using a number of principles loved by the audience in the Apple store. It's worth mentioning that this event was preceded by Microsoft's recent $69 billion acquisition of Activision Blizzard. The purchase is still being investigated by special authorities as part of the fight against monopoly. Microsoft's main argument was its desire to expand its activities in the field of mobile games, in particular, the desire to add a Call of Duty game developer to the team.
This decision by Microsoft marked the company as a serious competitor to Apple and Google in the mobile games and applications market. Meanwhile, competition with Apple seems doubtful due to the company's policy, according to which third-party sites are blocked on iOS devices.
Microsoft believes that the acquisition of Activision Blizzard will make the company's presence in the much-demanded mobile gaming segment significant. It is known for certain that the bulk of Activision Blizzard's profits come from games such as Call of Duty: Mobile. So, this kind of deal will have a positive impact on the development of the company's potential and will be able to expand the range of opportunities for advertising. It is worth mentioning that such a deal will allow Microsoft to become one of the leaders in the gaming industry and become a serious competitor for such giants as Sony and Tencent.
Do you think the Xbox Mobile Store will be a worthy competitor for the Apple Store? How profitable will the acquisition of Activision Blizzard be for Microsoft? Please share your thoughts below.
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