Facebook Launches New Tool for Business

Can’t think of worthy ideas for your Facebook and Instagram promotional strategies? Facebook has rolled out its brand new Campaign Ideas Generator tool to lend you a helping hand. It’s a minisite, to be more precise, and it’s designed to aid you in boosting your marketing efforts via a treasure trove of business-specific insights, tips, and templates. In this post, you’ll learn more about the tool and decide on its effectiveness based on our analysis.

According to Facebook, the newly launched tool provides ideas, tips, and templates that are ‘specific to your small business needs’. Sounds great, but how realistic is that custom-tailored-to-your-small-business concept? Wouldn’t it be more logical to say that you and your employees know your business like no Facebook does, meaning only you can come up with the best promotional strategies for you? On the one hand, it’s true.

On the other hand, the new Campaign Ideas Generator tool can provide you with some really inspiring prompts and hacks to bolster your marketing approach, especially if you’re really stuck for ideas. To start using the tool, head to its microsite, choose your business type, indicate the campaign details, and make the most of the ideas and resources the tool showers you with. 

Again, the whole thing might feel like you’re taking a generic, well-trodden path instead of coming up with your own unique ideas. However, not all companies have time and finances for something unique. In this case, Campaign Ideas Generator might be just what the doctor ordered. The tool is great for maximizing your Facebook presence and providing inspiration for your own out-of-the-box promotional ideas. So, have you already tested the new Facebook tool for business? Share your thoughts on the topic in the comment box below. Your opinion is highly appreciated here.