Bluesky Has Reached Its Milestone Despite Stiff Competition From Instagram's Threads App

As the world of social media continues its perpetual evolution, new platforms are constantly emerging, each aspiring to carve out its own niche and deliver a unique user experience. The latest comer is Bluesky, a fresh alternative to Twitter, which has recently hit its first significant milestone, despite facing fierce competition from other platforms, including Instagram's Threads.

App store intelligence provider data.ai reports that Bluesky has achieved an admirable feat of reaching over a million downloads across iOS and Android platforms. This is a commendable accomplishment, particularly considering its present invite-only status. However, these figures are somewhat dimmed when compared to Instagram’s Threads, which has already soared into double-digit millions following its launch on Wednesday.

In the great race for user acquisition, Twitter itself added another 72 million first-time installs while Bluesky was working toward its first million. This equates to an average of 518,000 new downloads per day for Twitter, dwarfing Bluesky's average of 8,300 first-time installs per day. Yet despite these daunting numbers, Bluesky remains undeterred, proving that it can hold its own in this crowded and competitive space.

The US accounts for the largest number of Bluesky installs, making up 40% of the total. Brazil follows with 9.5%, Japan with 8.5%, Thailand with 7.5%, and the UK with 4.6%. These stats become even more impressive when we consider that Bluesky needed just four months to hit the "1 million+" downloads milestone.

In conclusion, Bluesky’s growth, albeit slower than some of its competitors, displays a promising trajectory for this new social media platform. The road to success is not without its challenges, especially with Instagram’s Threads promising to integrate the open-source, decentralized social network Mastodon. However, Bluesky, armed with its own decentralized social networking protocol, the AT Protocol, is determined to carve out its own path in the dynamic world of social media.