Ads in Search Results on TikTok

In the latest beta, TikTok has implemented a new update that added ads to the search bar of the app. It is still in the works, but after some improvements, we can expect to see it in the main version of the platform.

The advertisements will appear above other results on the search page. They will be shown as ‘Sponsored,’ so users don’t confuse them with the original content. All ads will be related to specific topics and keywords analyzed by the search algorithm. This way, you will not get random clips of brands not tied to something you’ve looked for.

Such a feature can be really helpful for advertisers and brands. It will provide an insight into what people are looking for and how they can possibly interact with the in-app ads. Businesses will get a list of keywords that worked with users and attracted engagement with their campaigns. This opportunity gives developers the ability to influence their advertisement plans.

Currently, TikTok’s primary goal is to engage more users in exploring new content. Creator ads will attract potential followers and expand the influence of the company across the platform. Prices for advertisement places can change, but they will increase the possibility of adding traffic to the brand’s product.

Now, companies will need to work on new ways of presenting their content on the search page. It has to be quick and effective to get the attention of users. This will boost revenues for creators with a big following and provide them with a new way of entertaining the audience. Some users might get annoyed with the number of advertisements on the app, but they can be skipped without a problem.

Do you think ads in search results are a good idea? What content do you expect to see in the promotion material? Please, share your opinion in the comments below.